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A FEW GREAT TIPS TO CREATING AN ONLINE STORE

If you want to build an online store and start selling products online, do it right away! Thousands of people are already doing this and there is no reason why you should not give this type of online business a try. Launching an online store and promoting it is simpler compared to buying or renting retail space and using offline advertising. You might be aware of these things, but do you know how to create an online store?

THE BASICS

If you are planning on creating an online store, be prepared to make a selection. You will probably opt for an eCommerce platform to build a store, but there are dozens of them out there. Do you know which one is the best? It all depends on your specific requirements and needs. Take some time to analyze the features and options you have and select one that is best for you. Some of the most famous ones include Bigcommerce, WooCommerce, and Shopify. Besides that, you will also have to finish some other basic things like:

CHOOSING A DOMAIN NAME

Many people are not taking this step seriously because they are focused on starting their business. However, the domain name has a direct impact on your business success. Select a domain name that reflects your business and offer. In addition, try to use a relatively short name (no more than three words and 12 characters) that includes a keyword that you might use in the content. Don’t forget that the name also affects your site’s search engine ranking. Before you make a short list of possible domain names, check their availability.

CHOOSING A PAYMENT PLAN

Most eCommerce platforms have unique payment gateways. Even though they are not very complex, it’s good to take some time to get familiar with them. Keep in mind that this is how you will get your money from the sales you’ve made. In most cases, eCommerce platforms have a merchant account or a payment gateway. The best option is to find a platform that has both options. Generally speaking, their payment plan should be flexible and include payment options like debit/credit cards and merchant accounts.

SETTING THE PRICE

If you want to be successful in this highly competitive market, you must set the right price for your products. Fortunately, this is not very difficult on the Internet because you can easily check the prices set by your competitors. A good advice is to choose prices that are not very low or very high.

CHOOSING A SHIPPING METHOD

Since we are talking about selling products online, you have to think about the method you will use to deliver your products to your clients. There are different shipping options and the best ones for your business depend on the nature of your products. Keep in mind that if you are working with a drop shipping company, you don’t have to think about this activity because they have you covered.

YOUR ONLINE STORE’S DESIGN

Online store owners should also think about the appearance of their website. This means taking care of the design and layout. The vast majority of eCommerce platforms are providing free and premium themes, but users can adjust these themes. Experienced designers recommend a clean and neat design that will let visitors find the product they want without any hassles. You must have a fully functional search bar and include intuitive buttons. Your products should have attractive descriptions and suitable photos. If you want to make your website different, you should add some unique elements like a blog section.